How Websites come into the Picture with Google Ads
Now that you can run ads and appear right on top of the search table, what then happens? When your ad is clicked on Google, what is next for your cold leads? Where does the ad take them?
In sales and marketing, you must always take your prospects to the next stage. You cannot bear to have them feeling confused about what next to do. You also cannot go about rushing the sales process and asking them to buy without actually helping them.
Therefore, the next stage for your cold leads is your landing page. This is where websites come into the picture. When Google users input a search term, they are looking for answers.
Your ad should come up as the preferred answer for them. It could be showing them a place they are looking for, a natural solution to a health issue, do-it-yourself guides, or even how to hire the best expert.
All that your immediate landing page should do is to take them to the next solution. It could be a website article, your e-commerce website, or a webpage showing the benefits of the product that they are searching for.
That is why having a website comes off as important in building Ads and generally, an online presence.
