seo & content writing
What Is SEO Writing?
SEO writing is a way to write content so that it is easy for search engines to see what the content pertains to and whether it is of high quality.
Google, for example, uses “spiders” that crawl content to see what it’s about. During this crawl, they learn a lot about the web page by the language used on it.
SEO writing optimizes the content on the page so that search engines will more easily crawl its content and judge it favorably. When it is judged more favorably, it is given a better placement in the SERP.
If the content is created without SEO writing, it may not come across as search engine friendly, and the crawlers may not even figure out what the page is about.
Why Is Writing for SEO Important?
SEO writing is done to help content rank better on Google. If the content is not optimized, it will come up several pages back in a search.
And why is it so important to get on that first page?
A study found that the number of clicks that pages get depends not only on getting onto that first page of search results, it also depends greatly on getting as high up on that page as possible.
The first result on the first page gets clicked on by more than 28% of people doing the searching. After that first result, the percentages go down with each spot on the page. So you need your site to be one of the first results that people see.
Writing for SEO is also important because it is a marketing technique that keeps going for the life of your website.
Many people do well with PPC advertising, but if they stop paying for that advertising, it will no longer bring traffic.
Good SEO content keeps working for your website no matter what else you do to market your site.
What Are The Basics of SEO Writing?
SEO writing is fairly straightforward, but it isn’t always easy to do.
There is no magic formula for ranking the best in search engine results, but there are several parts of the Google algorithm that we do know about. Content should be written with those aspects in mind in order to rank better.
One of the most important aspects of SEO writing is using the proper keywords. This means knowing what people are searching for when they are looking for sites like yours.
This requires the SEO copywriter to do some keyword research and create a list of words and phrases that need to be included.
It’s also important to use a lot of related words in the content. That means words that go well with the keywords that were researched.
Google looks at whether there are a lot of words related to the main keywords to be sure of what the content is about.
Using these related words is called latent semantic indexing, and it helps tremendously with SEO.
The crawlers also assess whether the content is written for an audience or purely for SEO.
This is why SEO copywriters have to avoid keyword stuffing — or putting the same keywords in over and over again so that the content isn’t suitable for a human audience.
The balance that must be struck is for the content to appeal to human readers as well as search engine spiders.
The use of complex language is another factor in search engine crawls. If the language is too simple and uses too few unique words, it is not assessed as being of high value.
SEO writing has to flow well and be complex enough to impart a lot of information on its topic while using language naturally.
What Is an SEO Copywriter?
An SEO copywriter is a writing specialist that uses the known aspects of search engine rankings to create content that is well optimized for them.
They must deeply understand Google’s ranking factors, as well as the best practices to use in a text. The know-how on on-page SEO is also expected since this person will be responsible for optimizing the articles.
The language used must be straightforward enough for human readers to connect with it. The copywriter must use keywords throughout, but also use them in a natural fashion.
What Skills Should an SEO Copywriter Have?
An SEO copywriter should understand how to write content with a unique voice and a writing style that flows well.
They should know exactly who the intended audience will be so that they can factor that into the way the copy is written.
The copywriter needs to know what the competition is doing with its copy, and should be able to do a quick research and see what it will take to rank well for a page of content.
They need to be able to write in a persuasive tone so that the copy will convert, and also need to have enough creativity to come up with new content topic ideas, especially for blogs.
A good SEO copywriter will also understand the basics of latent semantic indexing to further boost the position of the content. They have to be able to pack text with as much information as possible to provide a good experience for both readers and search engine crawlers.
An SEO copywriter also has to stay up on all the new changes to search engine algorithms that are announced.
Periodically, there will be changes in the algorithm to make one aspect of content more important than before. An SEO copywriter has to stay on top of these changes so that they can be integrated into his work